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    "ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES"
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    "Artificial Intelligence (AI) plays a key role in digital marketing by supporting predictive marketing, programmatic advertising, real-time bidding, and content optimization. It enables companies to analyze consumer data, predict customer behavior, and create personalized campaigns, improving marketing efficiency, customer engagement, and competitive advantage."
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    "International journal of artificial intelligence, vol. 6(03), pp. 778-780"
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